The site may become a listing of every florist in the world. At the moment it includes UK, USA, Canada, Australia & New Zealand (rest of Europe will follow very shortly). Every florist is listed with name, address and contact details and there is a calculation that displays the distance of the florist from the recipient address.

In addition to this, florists can register to the site and this bolsters their listing and effectively gives that florist a site of their own. Any florist that registers can upload their own pictures and prices, descriptions, specialities and the site allows the public to order securely on line and the site routes the order direct to the florist. The site passes 100% of your asking price to you!

From a marketing point of view we will be making the most of the fact that this site gives the public the best value in the industry and they can SEE a real florist in the area.